Attending the IBC2018 conference at the RAI in Amsterdam, I had the opportunity to join sessions led by business leaders, global game changers, and disruptors in the media, entertainment, and broadcast technology industries. From the sessions I attended, and ideas shared, there were five trends that stood out.
Broadcasters are continuously looking for more ways to scale and be more agile. ‘Live production in the cloud’ is a key trend that broadcasters are starting to embrace including using more IP workflows and doing more in the cloud with less fixed location resources.
Recognizing this trend, Dejero, Microsoft Azure, Avid, Haivision, Hiscale, Make.TV, and Signiant have joined forces to demonstrate live ingest and editing in the cloud at IBC2018. Working together, these innovative technologies enable broadcasters to decentralize their operations in Azure and essentially enable a ‘station in the cloud’ accessible from anywhere.
If a television station were to try and set up a traditional data storage infrastructure from scratch today, comparable to the cloud, it would likely never recoup its investment. Dejero recognizes cloud as the next frontier for broadcasters and is dedicated to helping them get the most from their IP-based workflows. The cloud provides a scalable, flexible infrastructure achievable without large capital investment.